I am a lawyer by education who became an editor first and some 10 years ago an online publisher. During those 10 years I have seen copyright infringement grow at alarming levels. Whet used to be unthinkable is common practice these days.
Criminals but also lazy bloggers don’t shy from scraping complete pages off your web site and using these to build their own — often low-quality or downright spamming — online presence.
There is not much against the practices of these people one can do. The technical barriers a publisher can erect, usually also render his own online presence useless.
However, I found that by being able to prove that my content was there first, in combination with writing proper cease and desist letters to all parties involved, all copyists back down fairly quickly.
That is why I decided to create this service for a very low nominal fee.